About King House Co., Ltd.

King House Co., Ltd. (formerly known as Ensure Global Corp. Ltd.), a subsidiary of the Taiwan Steel Group, was established in 1991. The company primarily engages in the research, development, trading, and sales of man-made fiber yarns and related products. It has successfully developed washable towels and permanent breathable, quick-drying fabrics, securing a new type of patent in Taiwan. Additionally, the company also participates in e-commerce transactions. The business model involves purchasing products from upstream suppliers and reselling them to customers and consumers, with Taiwan as its main sales market.

In Taiwan, the domestic food and beverage industry is one of the key foundations supporting the development of the consumer-driven sectors (such as food, clothing, housing, and transportation). With the end of the pandemic era, there has been a rebound in food and beverage demand, creating optimistic prospects for future industry opportunities. In recent years, King House has actively expanded its business scope, shifting from textile manufacturing to focusing on “tourism and hospitality” as the main pillar for future business development.

In terms of mergers and acquisitions, King House has made the food and beverage industry a key focus of its investment strategy since 2021. In May of the same year, it acquired a 73% stake in Chao Kang Cheng Co., Ltd. (hereinafter referred to as Chao Kang Cheng). Furthermore, in 2024, the company obtained the franchise rights for Burger King in Taiwan, expanding into the fast-food chain sector. This strategic move allows King House to gradually expand the food and beverage industry, offering consumers a wider range of choices.

Looking ahead, in response to sustainable development policies, the food and beverage industry’s alignment with eco-friendly practices, green carbon reduction, and packaging reduction is becoming increasingly important. government regulations also emphasize environmental, social, and cultural concerns, driving greater attention to green and environmental protection initiatives in Taiwan. In this context, King House adheres to the concept of sustainable development and is committed to environmental-friendly practices. These include controlling energy consumption, upgrading equipment, exploring alternative energy sources, and promoting energy-saving and carbon-reduction concepts. By aligning with market trends and building brand value, the company also fulfills its corporate social responsibility.